![]() Burgeoning or established tech companies who are either wholly or partially owned by mainland China-based companies, or who in any capacity hold data on servers in mainland China, are facing increased scrutiny as both the public and private sector in the United States express concerns over potential data-sharing with the Chinese government in Beijing. This past year has brought with it a long line of tech companies falling victim to one of the most fervent recent geopolitical concerns of the modern day. Pro accounts provide an analytics tool to better gauge performance and audience engagement. ![]() These special accounts are designed to give contributors more insight into their performance online and how their audience is responding to their videos. TikTok now differentiates between its regular and more prolific contributors by allowing interested users to view their performance stats via pro-level accounts. A particular favorite is an older guy playing a ukulele and singing Over the Rainbow to his cat - but that’s just me. That said, the results are all over the place, from showcasing obvious talent and precious moments - which can be a lot of fun - to videos so dumb as to be nearly unwatchable. The app continuously updates its livestreaming filters with creative new designs. Editing tools allow you to easily trim, cut, merge, and duplicate video clips, as well as add face stickers, emojis, and beautifying effects. You can add sound effects and music to your videos, and you can edit them with millions of royalty-free music clips and sounds. Videos are compelling because they are short: They last only 15 seconds and replay in a continuous loop. You may not like every video, but it’s easy to just slide your finger on the screen to move on to the next one, and it’s hard to look away once you get started. It also has commercial content from the corporate world. The app hosts literally millions of videos gathered from a worldwide corps of creators that are selected specifically for you and designed to keep your eyeballs glued to your screen. When you create an account, the app algorithm starts curating a personalized video feed targeted specifically to your tastes, based on what you watch, like, and share. In many ways, TikTok is similar to other personal video apps out there - you capture whatever you’re doing, slap on some other elements (filters, special effects, stickers, and music), and then post it online for all to see. This mad shuffle between topics is driven by the app experience, and content creators are driven by trends that come and go rather than the simple lip-syncing roots of the past. You’ll find TikTok influencers creating content about everything, including politics, financial advice, quick 15-second diaries of their childhoods, how to drive in Texas, what life is like as the #maincharacter in their own movie, and absolutely anything in between. In the ever-changing, politically-divided, pandemic-spreading, killer hornet-buzzing, crazy rollercoaster world that is 2020, TikTok has found a home in every nook and cranny. According to TikTok, “It’s raw, real, and without boundaries…It’s from the gut, ‘come as you are’ storytelling told in 15 seconds.” Got it. TikTok isn’t designed to be your big sister’s old Vine account, either. ![]() What is NFC? How it works and what you can do with it
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